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Overview

One of the challenges that we faced at Spring was how to bring a curated feel to the platform. Spring had over 3,000+ brands on the platform and countless amounts of products. One of the biggest problems we found during user testing was that user were overwhelmed with the amount of stuff on the site.

The Editorial team needed a way to create curated events to sell products, or collections of products. They needed a way to make the users feel like the product or products that were in the event were special, high quality, and curated. Our answer was to create a system that allowed the editorial team to create events that did just that.

Michael Mazur Design
Michael Mazur Design
Michael Mazur Design

Overview

The Editorial team needed a way to create curated events to sell products, or collections of products. They needed a way to make the users feel like the product or products that were in the event were special, high quality, and curated. Our answer was to create a system that allowed the editorial team to create events that did just that.

he Editorial team needed a way to create curated events to sell products, or collections of products. They needed a way to make the users feel like the product or products that were in the event were special, high quality, and curated. Our answer was to create a system that allowed the editorial team to create events that did just that.

Michael Mazur Design

Multiple Directions

One of the challenges that we faced at Spring was how to bring a curated feel to the platform. Spring had over 3,000+ brands on the platform and countless amounts of products. One of the biggest problems we found during user testing was that user were overwhelmed with the amount of stuff on the site.

The Editorial team needed a way to create curated events to sell products, or collections of products. They needed a way to make the users feel like the product or products that were in the event were special, high quality, and curated. Our answer was to create a system that allowed the editorial team to create events that did just that.

Michael Mazur Design

Final Designs

The Editorial team needed a way to create curated events to sell products, or collections of products. They needed a way to make the users feel like the product or products that were in the event were special, high quality, and curated. Our answer was to create a system that allowed the editorial team to create events that did just that.

The Editorial team needed a way to create curated events to sell products, or collections of products. They needed a way to make the users feel like the product or products that were in the event were special, high quality, and curated. Our answer was to create a system that allowed the editorial team to create events that did just that.

Michael Mazur Design
Michael Mazur Design
Michael Mazur Design
CASE STUDIES
Michael Mazur Design

Michael Mazur Design

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